Today Edson not imagine living and working elsewhere
21 years ago, young Edson Pereira did not realize that their future would be drawn in frames of artwork, photographs and mirrors. A native of St. Francis of Assisi within gaucho, then stage actor lived in São Paulo, Rio de Janeiro and, as he says, by chance, ended up starting a new career as Real framed in the window, while still headquartered at Avenida Osvaldo Aranha, next to the store Von Von, in the late 80's. He remained there for five years, fell in love with the profession for nine years and decided to open his own business, D'Art Relics, Felipe Shrimp in 676. Before it even worked at two other companies, including the motion, Souza Reis Avenue - which was owned by Paul Reis, who presided in the 80's the Association of Friends of Good End neighborhood.
Although not exercise, Edson is graduated in Business Administration. In FACT, studied for two years and a half of law and came to start the Faculty of Arts. It has expertise in art and making of frames, with courses conducted in Brazil and abroad. His sister, Divanir is a partner in the company, whose specialty is framing. The D'Art Relics still sells handicrafts and art, plaster, resin, terracotta and bronze, with custom paint or raw for the customer to give your finish. Another very popular product, according to Edson, are the Moroccan lamps. "It's a fever of the moment" he says.
Edson says is a passionate End Well. Once I started working in the neighborhood for 21 years, decided it was here that he would live. Have you lived in several streets, such as Giordano Bruno and Aranha. "The Good End is the meeting of all cultures, I can not imagine working and living in another place," he says proudly. He said the neighborhood is like a country town where everyone knows everyone. "It's all around, banks, shops, is near the center.
The negative is the feeling of insecurity. Although note that personally never faced any problem. "This is a deficiency of the city as a whole. Something widespread. Some people do not enter here because you have to ring the bell, but for safety, including my clients, "he says.
